Connect with your audience. Elevate Your Brand.

Build awareness and connect with audiences through cultural and community engagement. I provide full-service Marketing Communications services and support for individuals, companies and non-profits across the country.

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About Karina

I am a purpose-driven marketing communications professional with more than 25 years of experience.

I began my career at top-tier public relations and marketing agencies in South Florida such as Edelman and Burson Cohn & Wolfe, and made my way through Corporate America at IBM and Molson Coors. After nine Chicago winters, I returned to Miami and started my business as a consultant in January 2019 serving clients across the country.

Over the years I’ve developed a passion for purpose and making a social impact. My experience includes leading a national team of community affairs experts, preparing executives and individuals for communications success and directing 360 marketing communications campaigns for various brands and non-profits.

ENGAGEMENT & RECOGNITIONS

How we can work Together

As the main point-of-contact for all of my clients I develop the strategy, tactical plan and overall messaging. I don’t work in a vacuum, I lead implementation myself and typically partner with experts from an extensive network of professionals I’ve worked with from around the globe.

Whether it’s building an image for you as an individual or a brand, drafting quarterly earnings announcements, directing multicultural marketing campaigns, or developing employee communications, I know how to connect and engage with an audience.

WORKSHOPS

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WORKSHOPS

Plan vs. Strategy

Don’t let your plan become your strategy.
Strategy is the theory or overarching way of working to achieve the objective.
Plan is the group of tactics to achieve the objective.

Inspiring Examples

Whether re-branding or developing your brand from scratch, social impact must be part of the mix. “According to The Sprout Social Index™ 2022, company alignment with personal values is 74% more important to consumers today than it was in 2021.”

Make an Impact

Whether you're re-branding or developing a brand from scratch, social impact must be part of the mix.

Plan vs. Strategy

If your company wants to build brand awareness in a new market, then I’d recommend connecting with the community as part of your strategy and serving on three non-profit boards that align with your business values by the end of the year as part of your plan.

Inspiring Examples

Sustainable Companies

Amid a backlash against ESG, many companies are forging ahead with plans for a “circular economy” to cut waste and pollution. Here’s how some of the most sustainable companies are doing it.

25+ Years of Experience

If I don’t know how to do it myself, I likely know someone who does. I’ve worked with some amazing global brands, individuals, non-profits, and both private and publicly-traded companies across several industries. Below are just some of the brands I’ve worked on throughout my career.

WORK EXPERIENCE